Shaun's Marketing Musings

Official Google Blog: CADIE awakens

2009-04-01T13:19:00.000-07:00

CADIE, Google's Artificial intellegence is rockin'

2009-04-01T12:59:00.000-07:00

Hey, I am doing an experiment. Last night, March 31, 2009, I came across a little blurb on Google about CADIE, the answer to all our problems. Apparently, for April Fools, they have announced this artificial intelligence "being" that loves pandas and is going to take over everything.

She has a google web page at:

http://cadiesingularity.blogspot.com/

I created a web page for her at:

http://www.hellodcadie.com

and a squidoo page:

http://www.squidoo.com/hellocadie

I am trying to see if I can get first page presence in a day on Google because of the buzz they have created and see if I can actually make a buck or two with my CafePress CADIE merchandise.

This is a marketing experiment/test. Can I really do what I tell people is possible. Find a niche/trend and capitalize on it. Here we go...

Oh, by the way, the CADIE merchandise is at my store at

http://www.cafepress.com/hellocadie

It's all about Value

2009-01-23T15:34:00.000-08:00

If you are following Russell's launch like I suggested, (you don't *have to*, it is only a suggestion) you will see that he has just added a few new bonuses.

If you don't know what I am talking about, go here:

http://ideabox.TheSecondTier.com/zoobie

Two lessons we can learn here:

1) Consumers are getting jaded and expect more. What are we to do? Answer the call by adding more value. MUCH more value, in some cases. But the catch is, they don't have to be YOUR bonuses!

Russell is getting other people to provide bonuses for people who buy his product. This is a winwin for Russell, because he gets a free bonus to advertise. It is a winwin for the person providing the bonus, because they get to "Piggyback" on Russell's marketing. If you hear the audio or watch their video or read their ebook, chances are you will like their information and will actually pay for their stuff next time it is offered.

So, what is the takeaway here? who is in your industry or a complimentary industry that you can offer their goods or services as a "bonus" to your clients? Think creatively and make Joint Ventures with other businesses in your area. Video store & Pizza place. Hair Salon & Bridal gown place. Florist and candy shop. the possibilities are endless.

2) Remember what I said about Russell raising prices and I got something for $20 that he now sells for $200? Well, now he is giving it away now! The latest bonus he is offering is the "12 month millionaire." Great information if you are doing any kind of direct marketing.

He will probably offer it as a series of mp3 downloads. I have listened to all 6 hours 6 or 7 times through. Really great information.

You can download it for free if you sign up for Russell's program here:

http://ideabox.TheSecondTier.com/zoobie

And you only pay shipping and handling.

See what I mean about adding value?

Shaun Ellsworth

IdeaBox Marketing & Design

We help small businesses make money on the internet

http://www.Ideabox-Marketing.com

Do you suck at making money?

2009-01-21T15:23:00.000-08:00

I'll make this quick. I am sending this out to people I have been writing to lately and wanted to let you know too. This offer is only good this week, so if it sounds good to you, you should act soon.

A good friend of mine is giving away great information. His name is Russell Brunson and you might have heard me talk about him in my seminars. He is a great guy and really knows his marketing.

He is *giving away* his newest product. I just finished ordering it and had to tell you about it. Here is the link:

http://ideabox.TheSecondTier.com/zoobie

Russell's information about marketing your products and services on the internet is second to none and this package you don't have to pay for. He says he will raise the price to $200 after this week. (And believe me, he will. I once bought a package for $20 that he is now selling for $300!)

There is a catch though (you're saying "I knew it! right?) He gives you a couple free weeks of his monthly newsletter, and if you like it, he will charge you to continue your subscription. However, when you order, you can actually opt out of it. That is rare.

I subscribe to his newsletter and that is where I learn a bunch of my Internet marketing tips and tricks. Good stuff. AND you get it for $10 less than I am paying. Hmmm, I'm going to have to ask him about that...

He also tries to share other fabulous packages with you, but you don't have to buy.

Please watch his process and learn from it. Watching one of Russell's campaigns is like taking a class on internet marketing.

Sorry. This email got kinda long. Take care,

Shaun
IdeaBox Marketing & Design
http://www.Ideabox-Marketing.com
Helping small businesses make money on the Internet

p.s. REMEMBER: You don't have to buy anything, but just watching how Russell does this is valuable information. Check it out:

http://ideabox.TheSecondTier.com/zoobie

A few more links that AUTOMATICALLY posted via Traffic Geyser

2009-01-06T23:22:00.000-08:00

Here are a few more links where it posted the videos and stuff.

• http://u2upfly.com/view_video.php?viewkey=8d58cfa74922e2fe228b&page=&viewtype=&category=&age=specified
• http://stickam.com/viewMedia.do?mId=182307564
• http://www.motionbox.com/video/player/0a99ddb61e11ebc287/ - great quality and large!
• http://www.kewego.com/video/iLyROoafJsxk.html
• http://s443.photobucket.com/albums/qq155/idea26box/?action=view&current=9788_0_Chap5Free_export.flv
• http://www.esnips.com/doc/64ee3515-5850-4184-bd6d-28c702001ff1/Creating-the-Perfect-Short-Sale-Package
• http://www.dailymotion.com/idea26box/video/x7yalh_creating-the-perfect-short-sale-pac

Cool stuff.

Here is the url for Traffic Geyser again:

http://www.TrafficGeyser.com

Traffic Geyser is AWESOME!!

2009-01-06T22:33:00.000-08:00

Traffic Geyser is AWESOME. Oops, did I already say that?

I joined traffic geyser a month ago and didn't do anything with it, so finally, today (after they billed me) I decided to send a few videos out.

For those of you who don't know, Traffic Geyser is a video sharing platform where you can upload your video once and send it out to over 20 different video, podcast, blogs, and bookmarking sites. Very Cool.

I posted two videos from a product launch I am working on and they were posted to 15 sites AND launched an RSS feed. I was amazed at how well it worked.

It posted my video or the audio or a link (depending on what kind of site it was sent to) to all these sites and more:

• http://www.mypodfeeds.com/users/public/media/9788_415958_Chap5Free_export.mp3
• http://podcast.com/show/118157/
• rss feed:
http://rss-feed.s3.amazonaws.com/13937.xml
• http://podcastlikethat.com/podcast/bf24fa5ee3e7a80dbbb1c2d07090a2b6c5c3c6bc
• rss feed:
http://feeds.delicious.com/v2/rss/idea26box?count=15
• http://idea26box.blog.com/
• http://www.youtube.com/watch?v=kAKnKMJiLZI
• http://www.vidilife.com/index.cfm?f=media.play&vchrMediaProgramIDCryp=55B1312D-FB8D-49B4-8C70-7&action=12

It took a while to set up so I think it would be worth it to offer this "posting" as a service to people who have more money than time. Let me know if you are interested.

If you want to know more about Traffic Geyser, you can check them out here:

http://www.TrafficGeyser.com

One of the videos on one of the sites was viewed 23 times in like 3 hours. Wow.

Shaun out.

Online video for search engine rankings

2008-12-10T17:21:00.000-08:00

Shaun here.

Online video (youtube, metacafe, etc) shows up really high in the search engine rankings.

We are getting really excited about online video and the possibilities it provides. We recently posted a video on YouTube.com for a client. It got 150 views in 2 weeks with no other promotion! It has had over 600 views to date.

You can have a link to the web site in the description and the videos are also posted on the web site which makes it "stickier" and more fun to visit.

The videos don't have to be fancy. They can be of you sitting at your desk. No big deal.

Let us know if we can help. We have done a few for our customers.

Here are some examples:

http://www.youtube.com/watch?v=E6P8MmrIx5o
One we did for Mike at http://www.fivestarpowdercoating.com

http://www.youtube.com/watch?v=Aa_ikrN_Fo4
We did a whole series of training videos in conjunction with the Mission Inn Foundation for Greg at http://www.pro-fitness-health

Take care and have fun marketing!

Shaun

Best traffic generation technique I have ever seen!

2008-11-14T10:55:00.000-08:00

Shaun here. I just had to share this with you.

This is probably one of the easiest, smartest ways I've ever
seen to get rankings, traffic, leads and sales.

I am going to start using it immediately with some of
my clients.

http://tinyurl.com/6pfbxq

It's so brilliant simple you will get it immediately.

If you're like me, you'll ask yourself, "Why didn't I think
of that?"

This video will show you how to create an online campaign
that DOMINATES search engines and generates massive
traffic and leads fast, easy and cheap.

I know that sounds too good to be true, but after you watch
the video, you will see what I mean.

You'll be able to turn any prospect into a buyer
without coming across like a salesperson.

It's called: "The 10x10x4 Market Domination Formula..."

Did I mention it's FREE?

http://tinyurl.com/6pfbxq

Enjoy,

Shaun Ellsworth

P.S. Mike, the guy who made this, told me he's going start
selling this video for a couple hundred bucks.

So check it out now while you can still get it for free:

http://tinyurl.com/6pfbxq

P.P.S. Will you send this to anyone you know who needs
ranking, traffic and leads for their web site?

Frank Kern is giving away Mass Control information

2008-08-12T14:11:00.000-07:00

I am a huge Frank Kern fan. Everything he touches turns to gold. I paid $2000 for his First Mass Control product (It was worth every penny) and now he is giving away a lot of that information for FREE. In DVDs and workbooks! What's up with that!?

I can't believe I haven't posted anything since I was at Mass Control in San Diego. Time flies, doesn't it? Anyway, watch this video now:
http://www.FrankKernGiveaway.com

It's the latest video from Frank and it might be the coolest marketing video you've ever seen. I mean it starts out with Frank playing blues on a slide guitar. Who knew Frank played guitar? Seriously.

No need to opt in or anything. Frank is cool like that. However, if you want to know when more free content is coming, you can sign up on the site to get notifications from Frank.

In this video, Frank goes over a simple 3-step process that shows you how ANYONE can sell stuff ...to anybody. So easy it blew my mind. It was one of those "Now why didn't I think of that?" moments.

Plus he actually shows you real case studies where he's used this 3-step process ...and shows you exactly what to do so you can do it too. Frank always gives away his best stuff. It was that way during the Mass Control launch too.

My favorite one is where he used it to create a $648,000.00 per year business in 10 MINUTES. I was there when it happened. Wow.

Seriously - this is good. No cost, no shenanigans - just good content from Frank as usual.

Watch it now. You know how crazy and temperamental Kern is ... he could take it down at any minute:

http://www.FrankKernGiveaway.com

Enjoy :-)

Shaun Ellsworth

P.S. Remember, you can get on his list there as well. That's totally optional, but you might want to do it. I know he is giving away free marketing videos away all week.

Frank is famous for shutting off access to his list. In fact, he went almost four years without letting anyone new subscribe.

I know - weird - but you can join it here if you want.

Either way, watch the video. It's awesome.
http://www.FrankKernGiveaway.com

2008-05-21T21:19:00.000-07:00

Hey. We finally got a portfolio page up. Seems like it has taken a while, but now it is posted. You can see our portfolio here.

Barry and I sat down today and decided our goals for the rest of the fiscal year. we are going to focus on our 20 page keyword focused content based sites. There are 20-page site that we create from the ground up using 500-1000 search terms. The ones we have done so far have been fantastic. Our clients love them.

Check out our portfolio here and see what we have been doing.

Have a great day!

Shaun

Frank Kern's Mass Control Rocks!

2008-04-21T18:25:00.000-07:00

Just got back from Frank Kerns mass Control Event that was helld at the hard Rock Hotel April 19th and 20th. It was fantastic. I learned so much that will take our business to the next level. The amount of brain power (even after all the alcohol) and money and marketing chops on stage was mind boggling.

I was running around with my little disposable camera (my digital one was recently stolen), shooting one-handed pictures with all the speakers. I will post them as soon as I "get them back." (Remember one-hour photo? That used to be fast!)

Anyway, it was a wild ride! Met great people from all over US and the world; a nice couple from the UK, an Aussie living in Japan, a guy from Arizona who spends most of his time adventuring in Latin America. Great crowd.

It gave Barry (business partner) and I the kick in the pants to get our act together. During the next several months, we won't be soliciting business, but will be putting our collective knowledge together into an "Internet Marketing for Small Business" home study course.

Small business owners have small budgets, but every small business really needs to be online. There should be no question about that. this home study course will address that for small business owners that want to do it themselves to save money.

So, we are putting together a step-by-step "This is how you market your small business on the internet" with videos and everything. We should have it ready in the next couple of months. If you want to hear about it as we are working on it, visit our website and join one of the lists there. We don't have a specific list set up yet.

This is really hush hush because we don't want everyone clamoring for the product before it is done. We want to be able to take our time and do it right.

Ciao, and I will have those pictures up in a day or two. ;-)

Seminar went great!

2008-04-07T21:02:00.000-07:00

We had our very first internet marketing seminar last Thursday evening. It was good. We had 18 new people there and I gave them my 2 hour seminar in an hour and a half. I find I talk way too fast, but I have so much to say and people need to hear it. the event was catered and the food was good.

We video taped the event and only got about half of the video releases so we might have to blur people's faces out. I don't know about the legalities of that. I guess I should check.

I plan to make the video available online. You will need to check back. Wait, the best way to do this would be to get on our Event VIP list. that way we will tell you when we are going to release it. Just go to our event page and sign up. We will let you know when the video gets posted.

FREE Internet Marketing Seminar

2008-03-27T15:57:00.000-07:00

On April 3, 2008, we are presenting a free internet marketing seminar. It is our first.

I figure if we show enough people that we know what we are talking about, and give great content, even if we tell them everything they need to know about blogging and using squidoo and building links, maybe they will realize how much work it is and hire the professionals (us).

If you are reading this and live in Southern California, you are welcome to attend, I just need you to RSVP to Barry at (951) 212-4080. Scarcity, scarcity - but really, there are only 58 seats. Grab one now!

You can find out more information and join our VIP list here:

http://www.internet-marketing-4-small-business.com/ideabox-events.html

CHARO 2008 Business EXPO

2008-03-27T15:55:00.000-07:00

Yesterday Barry and I were at the CHARO 2008 Business EXPO. Barry was on a marketing panel and that gave us a lot of exposure. People kept dropping by our booth all day and we actually got several leads. All in all, it was a very good day and I got out of the house and out from behind my computer. Rock on!

Is Traditional Marketing Dead?

2008-03-27T15:50:00.000-07:00

Gaping Void's Hugh McCleod discusses social objects and how social gestures beget social objects. Traditional marketing and "messages" are on their way out. It is all about the relationship now. Watch this interview on FastCompany.TV here.

AngryJournalist.com - Know your market

2008-03-14T11:49:00.000-07:00

There is a new site, recently launched called AngryJournalist.com.

It is a place a guy named Kiyoshi Martinez set up for Journalists to vent their anger and frustration anonymously and to the whole world. I worked in editorial graphics at a newspaper for 7 years. I know what these guys are talking about.

My personal angst has faded, but talk about a great way to get into the minds of the people you are sending your press releases to, hoping to get published. They are people just like us. We should treat them that way. Be reasonable. Do most of the work for them. Make your story a no-brainer to print. Make it exciting and newsworthy. We hear these things all the time, but angryjournalist.com really brings the point home.

What are we supposed to do? Know our market? They are our market when we are trying to get information about our company published. Let's understand them, step in their shoes and speak to them like they should be spoken to. They are the keepers of the gate. How are you going to get in?

Internet Marketing Seminar

2008-03-05T02:39:00.001-08:00

We are planning an internet marketing seminar around the end of March in Riverside, California. We will talk about how to approach your market online. We will discuss seo, article advertising, blogging, email marketing, developing your list, developing your "story" and "character" and much more.

This will be our first seminar since forming IDEABOX Marketing & Design in October '08. I will let you know more as we get closer, but for now you can let us know if you are interested and if you have any specific questions you would like answered. Use our contact form on our web site:

http://www.internet-marketing-4-small-business.com/contact-us.html

Hope to see you there,

Shaun

Two new pages on the ol' web site

2008-03-05T02:37:00.000-08:00

I just wanted to let you know that we have just posted two new pages on our web site. I thought they might be of interest to you. They are both about Great ways to market your business on the internet.

Some strategies I refer to as "Ninja" because they are stealth strategies. But these are bedrock strategies. I think of these and I see a solid granite bank. Some business build their whole online presence around these strategies.

They are Link building:

http://www.internet-marketing-4-small-business.com/link-building.html

And Marketing through article distribution:

http://www.internet-marketing-4-small-business.com/article-internet-marketing-strategy.html

You can always contact me with any questions here.

We'll talk soon,

Shaun

Frank Kern's Mass Control Fiasco

2008-03-05T02:17:00.000-08:00

Did I say "Fiasco?" I am sorry. I meant "Bonanza." Frank Kern's Mass Control Bonanza.

I am so late writing about this. It has been over a month since I started the course and it is absolutely fantastic. A gentleman (read: surfer dude that tries to look lazy, but I know he is working his butt off) named Frank Kern launched a class in early February. He is the guy behind the stompernet launch and several others including pipeline profits. They all made over a million dollars within the first week of launching. I watched stompernet happen and was captivated. It was so good, but I didn't have a penny to buy that class.

When I heard that Frank was the guy behind the stompernet launch, I knew I just had to know what he knows and I had to get the course. Luckily, I had the cash this time to get it. (I still had to take the three payment option). Frank broke the class down into 4 modules that were taught over 4 weeks. There is a mountain of content and he is teaching things I have never heard before. Usually with stuff like this, you get recycled information that has been around forever, but not this time.

Mass Control is extremely useful. I haven't made any money directly from it yet, but my mailing list is growing, my web site functions better, I am working on a digital product - several actually, and I have helped a few of our clients improve their campaigns using information I have learned from Frank. I am much more confident when I am making presentations, now because I have my "Character" and "Story" together. So, I guess I have made money from what I have learned because my advice to my clients is better and they pay me. Cool.

I am available to consult and assist anyone that needs help with their online marketing. I have a "4-day cashflow machine" that you might have heard of from other bloggers. It has made thousands of dollars for, I don't know, 30-40 people since the start of the course (and they are just getting a small percentage of the money being generated). If you have an interest list and you sell a product that you could discount in order to make a truck load of sales in 4 days, contact me. You can use the contact form on our web site.

Shaun

Can dinosaur industries live in the digital age?

2008-01-07T11:02:00.000-08:00

This morning Seth Godin posted a great blog about reforming the music industry or any other dinosaur industry.

This is the digital age. The rules have changed. The only way anyone can win is by knowing the new rules.

Take a look at Seth's blog. Good stuff. I have some more of Seth's e-books posted here.

How do you rank?

2008-01-01T23:12:00.000-08:00

I checked my stats today and was pleasantly surprised. Our first client's web site has been online for 20 days. He already ranks #1 on Google for "Powder coating Redlands" and for several other communities they serve. He is on the first page of Google for a handful of other powder coating keywords. This stuff really works.

As a web designer, I would never tell my clients that I would guarantee placement on the search engines. I always suggested putting their url on everything they printed because "the small guy doesn't have a chance to show up well in the search results." Well, things have changed.

I spent the past two years learning SEO and internet marketing and now I am seeing the fruits of those labors. Sorry to go on and on about this, but it really is exciting.

Oh, and by the way, if anyone needs help getting found on the internet, IdeaBox can help.

For the record, my client's site is www.fivestarpowdercoating.com

Do you Squidoo?

2008-01-01T21:59:00.000-08:00

I have been meaning to create a Squidoo lens for some time now, so I used a portion of my New Year's Day to do it.

I had just written an article for my website about Squidoo and thought it would be a great idea to actually have a lens to show people that I know what I am talking about and I actually do what I say.

So now, several hours later, I can proudly say, "I am a squidoo lensmaster."

It is supposed to drive insane amounts of traffic to your real web site if you set it up right, so I will have to sit back and see if that is what happens.

You can see my Squidoo lens here.

Oh, and Happy New Year!

Seth Godin E-books

2007-12-29T12:45:00.000-08:00

I was on a Seth Godin kick yesterday and found and downloaded several of his e-books. Some have been around for awhile, but they are still great reading. Business week said, "Seth Godin may be the ultimate entrepreneur for the Information Age".

I posted:

"Knock, knock" - About what a website should and shouldn't be. Seth gives real world examples of how to improve websites.

"Who's There?" - Seth continues the dialog he started in "Knock, knock" and he discusses blogging, what it is, the different types and how they work. great insite on how to market through blogging.

"Everyone is an Expert" - Seth talks about Squidoo, his "nowblog" marketing tool where you can write about your passion for free and make money or give it to charity.

I even found "Unleashing the IdeaVirus," a 197 page e-book that has been around a while and I didn't think you could get a free version anymore, but I found it and you can download it for free at my site. It discusses, among many other ideas, that if you give something away it becomes more valuable. Hmmmm...

Anyway, you can download all of these e-books for free at my site, internet-marketing-4-small-business.com.

Internet marketer Mark Joyner is at it again

2007-12-20T23:54:00.000-08:00

I'm evaluating a multi-media course on blogging from the folks at Simpleology. For a while, they're letting you snag it for free if you post about it on your blog.

It covers:

The best blogging techniques.
How to get traffic to your blog.
How to turn your blog into money.

I'll let you know what I think once I've had a chance to check it out. Meanwhile, go grab yours while it's still free.

We need another internet marketing site like I need a hole in my head

2007-12-20T23:42:00.000-08:00

I just signed up with SBI!, a Ken Evoy joint. I absolutely love it. Let me set up my affiliate links and I will tell you all about it. Anyway, they teach you how to write a content-rich, keyword-focused internet site about something you are passionate about.

I am passionate about internet marketing so that is what I am writing about. I am also writing to promote my new partnership, IDEABOX Marketing & Design. We help small businesses market themselves. We are learning quickly that the business can't be too small or it turns into pro bono work. We will get the kinks worked out. I might write more about that here too.

Anyway, you can visit my new site here.

Marketing Q&A on LinkedIn

2007-10-18T00:29:00.000-07:00

I was on LinkedIn checking my network and someone had asked a question:

When was the last time you were influenced by marketing?

When was the last time you were influenced by marketing? Think of the last few purchases you made. How might you have been persuaded? What information did you use in considering your options? Did you have lunch today at a place that had a big sign that drew your attention? Did you see a billboard on the way to work and make up your mind that you had to have seafood today? Were you drawn in by the smell of a great local BBQ and couldn't get you mind off of beef brisket until after you washed it down with a coke?

Take a few minutes and try to think of the last time marketing influenced your buying decisions? How did it work? Why did it work? Now share with the group.

This is what I wrote back:

Just the other evening I made a purchase, swayed by great internet marketing. I wanted to buy this product so much I kept all the advertising/marketing material so I could study it and see why it worked so well.

I haven't studied it in depth yet, but I can tell you this off the top of my head: The invitation was from a marketer who's opinion I respect. There is a bit of trust there. Also, they introduced scarcity. The offer was only good until midnight. If I bought the information product from an affiliate, the marketer who's newsletter I receive would throw in a free copy of his soon-to-be published book.

They built it up so much that I just knew it would cost a fortune, but it was just $37. I was so shocked by the price, I just had to get it. I study these types of internet offers to see how they do it and usually don't end up buying the products because they are too expensive. but this product was a good fit and the price was right. I could get the add-on for free, but only before midnight. They did a great job selling me.

Then, get this, after I bought it, the "thank you" page had a video from the guy trying to upsell me on the long lost manuscript that the product I had just purchased was based on for $297. Valiant try but no thank you.

Then the next page had another youtube video selling the hardcopy version of the mp3s and e-book I had just purchased. Price: $297.

I got out of there only spending $37 and am happy with my purchase. They knew what they were doing and really pushed my buttons. That stuff used to annoy me because I don't like being manipulated, but now I enjoy it. If I feel moved to buy something, I have learned to stop, take a look around and discover why that is.

Buzz, don't take it out on the kid

2007-10-11T12:04:00.000-07:00

Here is another ad that was on the same page mentioned in the post above. You can click on it to view the image better.

Maybe I'm wrong, but doesn't it look like Buzz Lightyear is ready to haul off and hit this kid? Maybe he is and maybe someone took a picture of it, but I don't think the "Happiest Place On Earth" should use it in their advertising.

We tend to see only what we want to see in photos and in our advertising. Always have an impartial third-party check things out before it goes live. Then LISTEN TO THEM.

For example, I recently worked for a large home builder as their internet marketing specialist for a couple of years. Our outside agency came up with a campaign that said our company will "throw you a bone," meaning that we were offering great deals to home buyers. The sales and marketing managers loved it. The ad had a cute little doggie and a big bone on it and everything.

Several people including myself suggested that "throwing someone a bone" might be taken as a little condescending, but no one listened and the ad was published. That next week was one of our worst weeks for sales that year and people blamed it on everything but the horrible little ad they had just run.

Great banner ad

2007-10-11T11:19:00.000-07:00

I don't usually click on banner ads. They just don't speak to me. However, I came across one today that I thought I would share. In fact it motivated me to actually start this blog. I see good and horrible examples of marketing online all the time and don't have anyone to share it with. Thus the blog. I hope you enjoy.

I was on Thesaurus.com looking for other ways to say "people." There are a lot by the way, but none as easy to use as just saying "people." there was a banner ad for Microsoft's "live search" product. It said, "Top 10 shark infested beaches." Come on, what guy is not going to click on that!? I clicked and it went to a search page that had search results for - you guessed it - the top ten shark infested beaches.

What a great campaign for a search company. Have banners for "world's worst hair-dos" or "what I shouldn't wear to the beach this summer" for the women and, I don't know, "autopsy results" or something gross for the guys.

Anyway, good job Microsoft. You got me to click.

-Shaun