Buzz, don't take it out on the kid

Here is another ad that was on the same page mentioned in the post above. You can click on it to view the image better.

Maybe I'm wrong, but doesn't it look like Buzz Lightyear is ready to haul off and hit this kid? Maybe he is and maybe someone took a picture of it, but I don't think the "Happiest Place On Earth" should use it in their advertising.

We tend to see only what we want to see in photos and in our advertising. Always have an impartial third-party check things out before it goes live. Then LISTEN TO THEM.

For example, I recently worked for a large home builder as their internet marketing specialist for a couple of years. Our outside agency came up with a campaign that said our company will "throw you a bone," meaning that we were offering great deals to home buyers. The sales and marketing managers loved it. The ad had a cute little doggie and a big bone on it and everything.

Several people including myself suggested that "throwing someone a bone" might be taken as a little condescending, but no one listened and the ad was published. That next week was one of our worst weeks for sales that year and people blamed it on everything but the horrible little ad they had just run.