If you are following Russell's launch like I suggested, (you don't *have to*, it is only a suggestion) you will see that he has just added a few new bonuses.
If you don't know what I am talking about, go here:
http://ideabox.TheSecondTier.com/zoobie
Two lessons we can learn here:
1) Consumers are getting jaded and expect more. What are we to do? Answer the call by adding more value. MUCH more value, in some cases. But the catch is, they don't have to be YOUR bonuses!
Russell is getting other people to provide bonuses for people who buy his product. This is a winwin for Russell, because he gets a free bonus to advertise. It is a winwin for the person providing the bonus, because they get to "Piggyback" on Russell's marketing. If you hear the audio or watch their video or read their ebook, chances are you will like their information and will actually pay for their stuff next time it is offered.
So, what is the takeaway here? who is in your industry or a complimentary industry that you can offer their goods or services as a "bonus" to your clients? Think creatively and make Joint Ventures with other businesses in your area. Video store & Pizza place. Hair Salon & Bridal gown place. Florist and candy shop. the possibilities are endless.
2) Remember what I said about Russell raising prices and I got something for $20 that he now sells for $200? Well, now he is giving it away now! The latest bonus he is offering is the "12 month millionaire." Great information if you are doing any kind of direct marketing.
He will probably offer it as a series of mp3 downloads. I have listened to all 6 hours 6 or 7 times through. Really great information.
You can download it for free if you sign up for Russell's program here:
http://ideabox.TheSecondTier.com/zoobie
And you only pay shipping and handling.
See what I mean about adding value?
Two lessons we can learn here:
1) Consumers are getting jaded and expect more. What are we to do? Answer the call by adding more value. MUCH more value, in some cases. But the catch is, they don't have to be YOUR bonuses!
Russell is getting other people to provide bonuses for people who buy his product. This is a winwin for Russell, because he gets a free bonus to advertise. It is a winwin for the person providing the bonus, because they get to "Piggyback" on Russell's marketing. If you hear the audio or watch their video or read their ebook, chances are you will like their information and will actually pay for their stuff next time it is offered.
So, what is the takeaway here? who is in your industry or a complimentary industry that you can offer their goods or services as a "bonus" to your clients? Think creatively and make Joint Ventures with other businesses in your area. Video store & Pizza place. Hair Salon & Bridal gown place. Florist and candy shop. the possibilities are endless.
2) Remember what I said about Russell raising prices and I got something for $20 that he now sells for $200? Well, now he is giving it away now! The latest bonus he is offering is the "12 month millionaire." Great information if you are doing any kind of direct marketing.
He will probably offer it as a series of mp3 downloads. I have listened to all 6 hours 6 or 7 times through. Really great information.
You can download it for free if you sign up for Russell's program here:
http://ideabox.TheSecondTier.com/zoobie
And you only pay shipping and handling.
See what I mean about adding value?
Shaun Ellsworth
IdeaBox Marketing & Design
We help small businesses make money on the internet
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